Oracle Paid More Than $1.2 Billion for Datalogix
Oracle Corp. paid more than $1.2 billion to acquire marketing analytics company Datalogix Holdings Inc., according to two people familiar with the situation. Oracle announced its intent to buy...
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Global Pay-TV Market Will Reach $324 Billion by 2019
Global Pay-TV Market Will Reach $324 Billion by 2019 February 18, 2015 Looking back, last year was a period of great change and disruption for some of the legacy video entertainment market leaders...
View ArticleHere's Why Oracle Paid Over $1.2 Billion for Acquiring Datalogix
(NYSE: ORCL) had acquired the leading marketing analytics firm Datalogix for a then-undisclosed sum (Read: Oracle Acquires Datalogix, Strengthens Presence in Cloud Advertising Business). According to a...
View ArticleHere's Why Oracle Paid Over $1.2 Billion for Acquiring Datalogix
In December 2014, Oracle Corp. had acquired the leading marketing analytics firm Datalogix for a then-undisclosed sum (Read: Oracle Acquires Datalogix, Strengthens Presence in Cloud Advertising...
View ArticleMarketing Analytics Software Market Poised to $2.10 Billion by 2019
Dallas, TX — (ReleaseWire) — 02/24/2015 — According to new market research report "Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per...
View ArticleCRM Analytics Market Worth $7.65 Billion by 2019
According to new research report "CRM Analytics Market by Type (Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, Web & Social Media Analytics) – Global Forecast...
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Digital Retail Marketing Upside to Reach $199.4 Billion
Only the most conservative laggard marketers have yet to embrace digital trends. Global brand and retail spend on digital marketing activities will reach nearly $200 billion in 2015, that’s up by 15...
View ArticleMarketing Resource Management Market Worth $ 9.01 Billion by 2020
Moreover, the substantial rise in the demand of digital marketing solutions has influenced solution vendors to provide various marketing automation solutions such as marketing asset management, and...
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#HappyBirthdayYouTube: 10 Years of Content, 26 Video Categories, and 1...
YouTube is turning 10, and it’s doing so in a very YouTube fashion: with an awesome video retrospective. The video, called “A-Z of YouTube: Celebrating 10 Years,” rolls through 26 video categories and...
View ArticleUSD 1.02 Billion Invested in Marketing Technology Companies in April – June …
… Mn invested, Business Intelligence with USD 51.27 Mn invested, Marketing Analytics with USD 40.5 Mn invested, Web & Mobile Analytics with USD 33.2 Mn invested, Marketing Data with USD 32.1 Mn...
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Google Spends $2.8 Billion on Research [INFOGRAPHIC]
Lately, Google is doing better financially than Wall Street was expecting. Revenue is up and so are profits. The first earning report was just released by Google’s new CFO, Ruth Porat. Google’s profits...
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Instagram to Generate $2.81 billion, 10% of Facebook’s Overall Ad Revenue, by...
Optimism for the potential of Instagram advertising is rising among marketing and market analyst communities. In their first ever forecast for how much advertisers will spend on Instagram, eMarketer...
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Facebook Q2 Numbers: 1.49 Billion Monthly Active Users, Revenue Per User Up
Facebook has released its Q2 numbers, and the results uphold The Social Network’s place atop the heap among social media networks. Facebook’s Daily Active user base grew by 32 million, average time on...
View ArticleGlobal Data Analytics Outsourcing Market Expected to Exceed USD 3.3 Billion by …
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence,...
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Facebook Reaches 1 Billion Users in a Single Day
Facebook has set a new record for users – on Monday, 24th of August, 2015, The Social Network hosted over 1 billion users in a single day for the first time. The post Facebook Reaches 1 Billion Users...
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And in Ominous News: Facebook Had 1 Billion Users on Monday
So it has come to this: In a post on his personal Facebook profile, Mark Zuckerberg announced that on Monday, August 24th, Facebook had one billion users. Or, as Zuckerberg put it in his post “1 in 7...
View ArticleGlobal Mobile Media to Approach $425 Billion Says Strategy Analytics
DevOps has traditionally played important roles in development and IT operations, but the practice is quickly becoming core to other business functions such as customer success, business intelligence,...
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Presidential Candidates to Spend $5.5 Billion on Ads, Making Your $50...
I kind of feel like news stories concerning the money that goes into the ad spending of presidential campaigns should be accompanied by a live video stream of a normal person reacting to it. For...
View ArticleMobile Analytics Market Worth 4.12 Billion USD by 2020
According to a new market research report "Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others),...
View ArticleThe Next Billion Dollar Companies — Where Are They Now?
Since the company's latest funding round bumped it to a nearly billion-dollar valuation, many have identified Mixpanel as a key example of the budding marketing analytics sector, as more users...
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